Mobile Marketing

Marketing on mobile phones has become increasingly popular over the past few years as the technology of Short Message Service (SMS), better known as text-messaging, has become more and more refined. Over the past few years, text messaging has become more and more legitimate as an advertising channel. Unlike email, which goes out over the public Internet, mobile marketing typically goes out over a wireless service. That gives the advertisers who have begun to utilize it have devised various ways to keep track of the sort of content that is going out over their networks. In addition various agencies involved in the business of mobile marketing, including the Interactive Advertising Bureau and the Mobile Marketing Association, have set guidelines for the industry. Over the past few years mobile marketing has become increasingly popular as marketers have begun to treat text messaging as a valuable investment of their advertising budget.

SMS Integration

Having an SMS-enabled website can bring a lot to the table. From user account verifications to marketing campaigns – the possibilities are endless and with SMS providers making it so simple to implement, it’s really just a matter of jumping on the bandwagon. To clarify things a little, web-based SMS technology is basically the means of utilising SMS messages via websites and other web-based applications. SMS messages can be sent automatically, manually or via alerts or triggers that have been put in place by the site administrator. The use of such an exceptional technology via the web brings a whole new dimension to how we do things online and can expose our online presence to a whole new audience on an entirely different platform.

Web Services

Reusable web based applications that can be accessed through different hardware platforms and operating systems. XML and HTTP is the basic platform of web services. It is standardized by integrating web applications using web service standards and protocols for accessing and developing web services such as XML, SOAP, WSDL and UDDI. XML is used to format the data retrieved by the protocol, SOAP is used to transfer the data, WSDL describes the availability of web service and UDDI provides the list of available services. Basic aspects of Web service design pattern are:
1. Understanding web services
2. Web services management and their interoperability
3. Understand the lower level transport model
4. Provide appropriate Security
5. Provide Specific functionality and User Friendly GUI
6. Plan for deployment issues

SEO

In this day and age there has been a proverbial explosion in the number of business enterprises that have established a Net presence. Competition is intense on the Internet and World Wide Web today. With this in mind, if you are involved in an Internet business, you will want to pull out all of the stops when it comes to developing and implementing a website promotional effort. In this regard, you will want to make certain that you include search engine optimization in your overall Internet marketing plan.